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Tuesday, October 12, 2010

Fitness Made Fun with Heidi Klum

Getting started on her post-Victoria's Secret career, Heidi Klum was having a ball while shooting some video footage in New York City on Thursday (October 7).
Joined by gal pal Jill Martin, the German beauty was all smiles as she jogged around and stretched her fabulous figure for her just-released New Balance collection.
After her workout session, Heidi headed home to get prettied up before attending the launch of party for her "Heidi Klum for New Balance" collection held at Cedar Lake.
The "Heidi Klum for New Balance" collection was made available at Amazon.com beginning today, with Cathy Beaudoin, vice president of apparel at Amazon telling, "Like so many of our customers, Heidi is a busy mom who cares about fashion and ease in equal measure. The line is amazing -- gorgeous fabrics, incredibly styled -- and we're thrilled to be launching it in the Amazon Clothing Store."
With numerous offerings available priced from $32 to $168, Heidi said in a statement, "Finding and making the perfect basic is a major challenge, and I think with this collection we rose up to that challenge. When I gave the Project Runway designers the opportunity to create a look for my collection, they thought it would be easy but soon realized how hard it is! A great basic with an interesting twist is special and catches the eye--it makes you want to turn to it in your wardrobe again and again."
The 37-year-old added, "I think this collection does achieve that perfect blend of versatility and uniqueness. I'm also excited to have partnered with Amazon. I love the convenience of shopping online on my own time and having packages delivered to my doorstep -- it doesn't get much easier than that!"

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